tag:blogger.com,1999:blog-4630497189691998032.post8856672768781674434..comments2009-04-20T15:18:35.246-04:00A.E. Quiñonesnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4630497189691998032.post-74855160265628853612009-04-20T15:18:00.000-04:002009-04-20T15:18:00.000-04:00Logo size doesn't always mean much, as you suggest; but then, brand awareness is something I think a lot of companies would like to have more of.<br /><br />Take Nike's swoosh. Instantly recognizable, quite literally iconic -- and many of their ads are comprised of damn little else apart from their logo.<br /><br />There's balance, I suppose, to be found in having the logo present, maybe as the final element in a design, a little like the "Burma Shave" at the end of those inane little roadside poems of the last century. Logo as visual punctuation.<br /><br />But in order for that to work, of course, the ad needs to tell a coherent story, which is often harder than most people realize. For instance the "cottony" bear, while cute, doesn't do anything other than being cute, so on balance there's no reason <I>not</I> to focus on the logo/brand name alone.<br /><br />(I realize I'm being overly analytical of a cartoon. Can't help it.)warrenhttp://www.blogger.com/profile/07435376799015821975noreply@blogger.comtag:blogger.com,1999:blog-4630497189691998032.post-10728776238780710752009-04-16T10:27:00.000-04:002009-04-16T10:27:00.000-04:00Hahahaha, fucking perfect.Hectorhttp://www.blogger.com/profile/12449790370172558892noreply@blogger.com